Blattberg, Robert C.,  1942- <br/><br/>
Database marketing :  analyzing and managing customers / 
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. 
 - New York :  Springer,  2008. 
 - xxiv, 871 p. :  ill ;  25 cm. 
 - International series in quantitative marketing ;  18 .
<br/><br/>Includes bibliographical references (p. 801-845) and index. 
<br/><br/><label>ISBN: </label>9780387725789 (hbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2007936366 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Database marketing.<br/>Consumer profiling.
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .B577 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/72