Search engine marketing /
Andreas Ramos, Stephanie Cota.
- New York : McGraw-Hill, c2009.
- xx, 267 p. : ill., maps ; 24 cm.
Includes index.
A comprehensive guide to search engine marketing that covers the buying cycle, Unica, KPIs, analytics, Google, search engine optimization, pay-per click, and other related topics.
Adult Follett Library Resources.
9780071597333 (pbk. : alk. paper) 0071597336
2008041748
Internet marketing. Web search engines. Communication in marketing. Internet advertising. Electronic commerce. Internet marketing. Web search engines. Advertising. Electronic commerce.