Batat, Wided
Digital luxury : transforming brands & consumer experiences
Wided Batat
- London : Sage, 2019.
- xvi, 258 p. ; ill. ; 25 cm.
The digital luxury experience revolution -- Realms of the digital luxury experience -- Digital luxury experience: what's next?
9781526483560 1526483564
Luxuries--Internet marketing
Luxuries--Marketing
Branding (Marketing)
Brand name products
Brand name products
Branding (Marketing)
Luxuries--Marketing
658.827 BA DI