Batat, Wided

Digital luxury : transforming brands & consumer experiences Wided Batat - London : Sage, 2019. - xvi, 258 p. ; ill. ; 25 cm.



The digital luxury experience revolution -- Realms of the digital luxury experience -- Digital luxury experience: what's next?

9781526483560 1526483564


Luxuries--Internet marketing
Luxuries--Marketing
Branding (Marketing)
Brand name products
Brand name products
Branding (Marketing)
Luxuries--Marketing

658.827 BA DI