McGee, Ulla. <br/><br/>
Stanford video  marketing strategies to drive traffic to your site /  [videorecording] : 
 Marketing strategies to drive traffic to your site 
Ulla McGee. 
 - Palo Alto, CA :  Kantola Production,  2006. 
 - [ ] p. 
 - 57 mins. 
 - Best practices for your website .
<br/><br/> Playing time : 43 mins. 
<br/><br/> People use the web differently from the way they use other media- and your marketing strategy has to reflect this reality. Ulla McGee explains how to narrow your objectives, refine your message, and measure your actual web marketing performance. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing strategies.<br/>Acquisition.<br/>Web marketing performance.