Stanford video what we know about the user experience : results of the OPA study / [videorecording] :
What we know about the user experience : results of the OPA study
Michael Zimbalist.
- Palo Alto, CA : Kantola Production, 2006.
- [ ] p.
- Best practices for your website .
Playing time : 32 mins.
Michael Zimbalist details the findings of a comprehensive survey made by the Online Publishers Association (OPA), a not-for-profit industry trade organization. This research focuses on what brings people to your site, and what they are looking for when they get there.