TY - ADVS AU - Zimbalist,Michael TI - Stanford video: what we know about the user experience : results of the OPA study PY - 2006/// CY - Palo Alto, CA PB - Kantola Production KW - Website KW - Design KW - Website development N1 - Playing time : 32 mins N2 - Michael Zimbalist details the findings of a comprehensive survey made by the Online Publishers Association (OPA), a not-for-profit industry trade organization. This research focuses on what brings people to your site, and what they are looking for when they get there ER -