Strategies for selling  [videorecording] / 
James Healy. 
 - Milly Valley, CA :  Kantola production,  c2006. 
 - 1x DVD :. 
 - 47 min. 
 - Stanford executive briefings .
<br/><br/> Selling is not an event but a process. This process is ever changing, and requires a solid strategy to achieve positive results. Jim Healy explains how to manage the four dynamic and interactive functions of selling: analysing the opportunity, positioning the solution, aligning with the power base and overcoming resistance to buying. Believing that selling is a science as well as an art, Jim describes the skills that good sales people need to learn in order to develop an effective selling strategy. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Marketing and sales.