TY  - ADVS
ED  - Healy, James
TI  - Strategies for selling
PY  - 2006///
CY  - Milly Valley, CA
PB  - Kantola production
KW  - Selling
KW  - Marketing and sales
N2  - Selling is not an event but a process. This process is ever changing, and requires a solid strategy to achieve positive results. Jim Healy explains how to manage the four dynamic and interactive functions of selling: analysing the opportunity, positioning the solution, aligning with the power base and overcoming resistance to buying. Believing that selling is a science as well as an art, Jim describes the skills that good sales people need to learn in order to develop an effective selling strategy
ER  -