TY - ADVS AU - Goman,Carol Kinsey TI - How to manage people through continuous change PY - 2007/// CY - Mill Valley, NJ PB - Kantola produciton KW - Managing change KW - Leadership N2 - Change is no longer an event,. Change is business as usual. Success today is dependent on keeping your workforce engaged while your organization is constantly being turned upside down. Yet, employees are skeptical about committing to business strategies that are continously being redefined. So how do you successfully implement a change initative? By communicating to employees both the WIIFM (What's in it for Me?) benefits of your plan and the negative consequences for the viability of your team if they dont get on board. Carol Kinsey Goman explains what it takes to go from surviving change to thriving on change ER -