Price, Bill.

The best service is no service [videorecording] / Bill Price. - Mill Valley, CA, Kantola produciton ; c2008. - + 1 x DVD ; 52 mins. - Stanford executive briefings .

+ 1 x DVD.

Pressures to reduce costs and increase customer loyalty are greater then ever. Bill Price argues that the best place to start is by eliminating the need for customer service. This game-changing approach treats serivce as a data point of dysfunction since it is almost always needed either to fix mistakes or reslove cutomer confusion. Eliminating the need for serivce, therefore, is the best way to satisfy the vas majority of customers.


Marketing--Sales.
Customer services--Marketing.