Creating winning social media strategies  [videorecording] / 
Charlene Li. 
 - Mill Valley, CA :  Kantola Productions,  c2009. 
 - 1 x DVD ;  54 min. run. time. 
 - Stanford executive briefings .
<br/><br/> 1 x DVD. 
<br/><br/> Program Highlights: How to  attract customers with tools like blogs, Facebook and Twitter.The benefits of social medias two-way relationships and the risks. How to stay in command while giving up control. A fundamental power shift is underway in relationships between organizations and customers. Traditional one-way, seller-to-buyer communication is evolving into a two-way dialog, as social media technologies give buyers a voice. With examples from Oracle, Southwest Airlines, Walmart, Comcast, and Starbucks, Charlene Li shows how companies can use social media tools to encourage that dialog and have more intimate, beneficial relationships with customers. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technology--Training video.<br/>Online social networks--Training video.<br/>Internet marketing--Training video.