TY  - ADVS
AU  - Bosworth,Mike
AU  - Bosworth,Mike
ED  - Solution Selling
TI  - Sales as a strategic tool in your organization
PY  - 1993///
CY  - Mill Valley, CA
PB  - Kantola Productions
KW  - Marketing & Sales
KW  - Marketing
KW  - Sales
N1  - 1x DVD
N2  - Many organizations strive to differentiate themselves from their competition with technical innovation, but fail to recognize that sales offers a powerful way to differentiate and compete. Bosworth has developed a sales productivity system called solutions selling for information technology companies with "difficult-to -sell" products. He offers pragmatic steps that will enable you to lead buyers to thr "right" decision
ER  -