Pricing perspectives :  marketing and management implications of new theories and applications / 
edited by Sandra Rothenberger and Florian Siems. 
 - Houndmills, Basingstoke, Hampshire [England] ;  New York :  Palgrave Macmillan,  2008. 
 - xv, 230 p. :  ill ;  23 cm. 
<br/><br/> "Highlights many of the new perspectives and developments in pricing presented and discussed during the [1st European Pricing and Marketing Conference ]"--Intro. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780230207226 (alk. paper) 0230207227 (alk. paper) 
<br/><br/><label>LCCN: </label>2008016321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.
<br/><br/><label>LC Class. No.: </label>HF5416.5  / .P736 2008 
<br/><br/><label>Dewey Class. No.: </label>658.8/16