Trott, Paul

Innovation management and new product development Paul Trott - 7th ed. - Harlow : Pearson Education Limited, c2021. - xxix, 635 p. : ill. ; 25 cm.

Revised edition of the author's Innovation management and new product development, 2012.



9781292251523


Technological innovations--Management
Industrial management
Product management

658.575 TR IN