Trott, Paul
Innovation management and new product development
Paul Trott
- 7th ed.
- Harlow : Pearson Education Limited, c2021.
- xxix, 635 p. : ill. ; 25 cm.
Revised edition of the author's Innovation management and new product development, 2012.
9781292251523
Technological innovations--Management
Industrial management
Product management
658.575 TR IN