Rossiter, John R. <br/><br/>
Marketing communications  objectives, strategy, tactics 
John R. Rossiter; Larry Percy and Lars Bergkvist 
 - London :  Sage,  c2018. 
 - p. 
<br/><br/> Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. 
<br/><br/><label>ISBN: </label>9781526438652 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802 RO MA