TY  - GEN
AU  - Rossiter, John R.
TI  - Marketing communications: objectives, strategy, tactics
SN  - 9781526438652
U1  - 658.802 RO MA 
PY  - 2018///
CY  - London
PB  - Sage
KW  - Marketing
N2  - Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan
UR  - https://elibrary.gemzplatform.com/7rgr
ER  -