TY  - BOOK
AU  - Verbeke,Alain
TI  - International business strategy: rethinking the foundations of global corporate success 
SN  - 9781108738378
U1  - 658.4092 VE IN 
PY  - 2021///
CY  - Cambridge
PB  - Cambridge University Press
KW  - International business enterprises
KW  - Management
KW  - Case studies
KW  - Strategic planning
KW  - BUSINESS & ECONOMICS / International / General
N1  - Includes bibliographical references and index; TBS920, MGNT926
N2  - Too many international business strategy textbooks slavishly adhere to mainstream conceptual models. The publication of those models in prestigious practitioner journals such as the Harvard Business Review seems to shelter them from scholarly criticism. The problem is that the policy recommendations derived from these models, while sometimes insightful, are all too often based on implicit and restrictive assumptions. They are frequently oversimplified and seldom based on a rigorous analytical framework that assesses the opportunity costs of following the recommended paths, that is the costs of foregoing alternative strategies
UR  - https://elibrary.gemzplatform.com/pbtl
ER  -