TY  - BOOK
AU  - Geringer,J.Michael
AU  - Minor,Michael S.
AU  - McNett,Jeanne M.
AU  - Ball, Donald A.
TI  - International business
SN  - 9781265045845
U1  - 658.049 GE IN 
PY  - 2022///
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - International business enterprise
KW  - International trade
KW  - International finance
KW  - International economic relations
N1  - The challenging context of international business --  International trade and investment --  Sociocultural forces --  Sustainability and natural resources --  Political forces that affect global trade --  Intellectual property rights and other legal forces --  Economic and socioeconomic forces --  The international monetary system and financial forces --  International competitive strategy --  Organizational design and control --  Global leadership issues and practices --  International markets : assessment and entry modes --  Marketing internationally --  Managing human resources in an international context --  International accounting and financial management --  A. International institutions from a business perspective --  B. Export and import practices --  C. Global operations and supply chain management --  Glossary; MARK343, MARK957
N2  - The flexible and modular format, and student focused features of International Business allows instructors to make the study of IB personally relevant for every student, and empowers them to develop their global mindset
UR  - https://elibrary.gemzplatform.com/buhh
ER  -