TY  - GEN
AU  - Malhotra, Naresh K.
TI  - Essentials of marketing research  : : a hands-on orientation 
T2  - Always learning
SN  - 9781292265636
U1  - 658.83 MA ES 
PY  - 2019///
CY  - Boston
PB  - Pearson
KW  - Marketing research
N2  - Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles, author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content and provides current, contemporary examples that ground course material in the real world
UR  - https://ebookcentral.proquest.com/lib/uow/detail.action?docID=5640384&pq-origsite=primo
ER  -