Burns, Alvin C. <br/><br/>
Marketing research 
Alvin C Burns, Ann Veeck, Ronald F. Bush 
 - 9th ed. 
 - Harlow, England :  Pearson Education Limited,   c2017. 
 - 489 p. :  col. ill. ;  25 cm. 
<br/><br/> Marketing Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner. 
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<br/><br/><label>ISBN: </label>9781292318042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.83 BU MA