French, Jeff <br/><br/>
Strategic social marketing :  for behaviour & social change 
Jeff French & Ross Gordon 
 - 2nd. 
 - 1 online resource (xxiii, 551 pages) : 
<br/><br/> Academic 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781526471642 1526471647 9781526446046 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social marketing<br/>Marketing<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8 ST FR