TY  - GEN
AU  - Quinlan, Christina
AU  - Babin, Barry
AU  - Carr, John
AU  - Griffin, Mitch
AU  - Zikmund, William G.
TI  - Business research methods 
SN  - 9781473791343
U1  - 658.0072 QU BU 
PY  - 2024///
CY  - Andover, Hampshire, UK
PB  - South-Western Cengage Learning
KW  - Management
KW  - Research
KW  - Business
KW  - Methodology
N1  - OPS922, MGNT925, MGNT922
N2  - Christina Quinlan joins William Zikmund, Barry Babin, Jon Carr and Mitch Griffin in this new first edition of Business Methods, which combines the qualitative and holistic approaches found in Christina Quinlan's texts with the quantitative and advanced methods of William Zikmund's.This is a comprehensive and interesting text that is essential reading for any business student taking a research methods module. Each stage of the research process is considered, including ethics and philosophical frameworks
UR  - https://elibrary.gemzplatform.com/4y0v
ER  -