Rogers, Everett M.

Diffusion of innovations / Everett M. Rogers. - 5th ed., Free Press trade pbk. ed. - New York : Free Press, 2003. - xxi, 551 p. : ill ; 24 cm.



Presents a revision of the theoretical framework and the research evidence supporting an updated model of diffusion--the process and patterns by which innovation is adopted within societies throughout the world, and discusses specifically how the diffusion of the Internet since the 1990s has changed the nature of the diffusion process.



0743222091

2003049022


Diffusion of innovations.
Diffusion of innovations--Study and teaching--History.
Diffusion of innovations.
Diffusion of innovations--Study and teaching--History.

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