Retail management : a strategic approach /
Barry Berman, Joel R. Evans.
- 11th ed.
- Boston : Prentice Hall, c2010.
- xxviii, 654 p. : col. ill., col. maps ; 29 cm.
Includes bibliographical references (p. 621-631) and indexes.
A comprehensive text on retail management, with instruction on targeting customers, merchandise management, choosing a store location, establishing a retail image, and more.