TY  - BOOK
AU  - Healey,Matthew
TI  - What is branding?
T2  - Essential design handbooks
SN  - 9782940361458 (trade)
U1  - 658.8/27 22
PY  - 2008///
CY  - Mies, Switzerland
PB  - RotoVision
KW  - Brand name products
KW  - Product management
KW  - sears
N1  - Cover title; Includes bibliographical references (p. 250-251) and index; Adult; Follett Library Resources
N2  - A comprehensive overview of branding that outlines its components, including positioning, storytelling, design, and others; discusses how it can be applied to products, services, people, or places; and includes related case studies
ER  -