Creative marketing for new product and new business development / editors, Akira Ishikawa, Atsushi Tsujimoto. - Hackensack, NJ : World Scientific, c2008. - xvi, 320 p. : ill ; 24 cm. Includes bibliographical references and index. ISBN: 9789812772183 9812772189 LCCN: 2009286026 Nat. Bib. No.: GBA881446 bnb Nat. Bib. Agency Control No.: 014653127 Uk Subjects--Topical Terms: New products. LC Class. No.: HF5415.153 / .C74 2008 Dewey Class. No.: 658.8