Kotler, Philip. Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. - Hoboken, N.J. : John Wiley & Sons, c2003. - xviii, 206 p ; 24 cm. Published simultaneously in Canada. ISBN: 0471268674 (alk. paper) LCCN: 2002014903 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8