Key concepts in public relations
Sandra Cain
- Basingstoke : Palgrave Macmillan, c2009.
- xi, 251 p. : ill ; 22 cm.
- Palgrave key concepts .
Includes bibliographical references and index.
An in-depth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for use of ease. Suggestions for further reading help to consolidate knowledge and aids and understanding.