Business-to-business marketing /
Ross Brennan, Louise Canning, Raymond McDowell.
- Los Angeles : SAGE, 2007.
- xix, 359 p. : ill ; 25 cm.
- Advanced marketing series .
- Advanced marketing series (Los Angeles, Calif.) .
Includes bibliographical references and index.
Examines business-to-business marketing from a European prospective, discussing the different kinds of organizational markets and including discussion questions and case studies.