Hartley, Robert F., 1927-
Marketing mistakes and successes /
Marketing mistakes & successes
Robert F. Hartley.
- 11th ed.
- Hoboken, NJ : Wiley, c2009.
- x, 406 p. : ill ; 23 cm.
Cover title: Marketing mistakes & successes. "30th anniversary.".
Includes bibliographical references and index.
9780470169810 (pbk.) 0470169818 (pbk.)
2008040282
GBA8C8478 bnb
014799609 Uk
Marketing--United States--Case studies.
HF5415.1 / .H37 2009
658.800973