Haines, Steven. <br/><br/>
The product manager's desk reference / 
Steven Haines. 
 - New York :  McGraw-Hill,  c2009. 
 - xxxix, 704 p. :  ill ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 677-688) and index. 
<br/><br/><label>ISBN: </label>9780071591348 0071591346 
<br/><br/><label>LCCN: </label>2009277262 
<br/><br/><label>Nat. Bib. No.: </label>GBA882471  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>014656161  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management--Handbooks, manuals, etc.<br/>Marketing--Handbooks, manuals, etc.<br/>Product differentiation.<br/>Business forecasting.<br/>New products.
<br/><br/><label>LC Class. No.: </label>HF5415.15  / .H335 2009 
<br/><br/><label>Dewey Class. No.: </label>658.4/04