Leadership brand : developing customer-focused leaders to drive performance and build lasting value /
Dave Ulrich, Norm Smallwood.
- Boston, Mass. : Harvard Business School Press, c2007.
- xiv, 270 p ; 24 cm.
Includes bibliographical references (p. 241-247) and index.
Branding leadership -- The case for building a leadership brand -- Creating a leadership brand statement -- Assessing leaders against the brand -- Investing in leadership brand -- Measuring return on leadership brand -- Building awareness for leadership brand -- Preserving leadership brand -- Implications for personal brand.