Entrepreneurial marketing : lessons from Wharton's pioneering MBA course /
Leonard M. Lodish, Howard Lee Morgan, Amy Kallianpur.
- New York : Wiley, c2001.
- xvi, 272 p. : ill ; 24 cm.
Includes bibliographical references (p. 261-263) and index.
0471382442 (cloth : alk. paper)
00049644
New business enterprises--Management. Marketing--Management.