Al-Shammari, Minwir,  1962- <br/><br/>
Customer knowledge management :  people, processes, and technology / 
Minwir Al-Shammari. 
 - Hershey, PA :  Information Science Reference,  c2009. 
 - xxiv, 360 p. :  ill ;  27 cm. 
<br/><br/> "Premier reference source"--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> "This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher. 
<br/><br/><label>ISBN: </label>9781605662589 (hardcover) 1605662585 (hardcover) 9781605662596 (ebook) 1605662593 (ebook) 
<br/><br/><label>LCCN: </label>2008037389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .A424 2009 
<br/><br/><label>Dewey Class. No.: </label>658.4/038