TY  - BOOK
AU  - Al-Shammari,Minwir
TI  - Customer knowledge management: people, processes, and technology 
SN  - 9781605662589 (hardcover)
AV  - HF5415.5 .A424 2009
U1  - 658.4/038 22
PY  - 2009///
CY  - Hershey, PA
PB  - Information Science Reference
KW  - Customer relations
KW  - Relationship marketing
N1  - "Premier reference source"--Cover; Includes bibliographical references and index
N2  - "This book introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy from distinctive core advantages found in key organizational elements"--Provided by publisher
ER  -