TY  - BOOK
AU  - Wilkinson,Michael
TI  - Buying styles: simple lessons in selling the way your customer buys 
SN  - 9780814415276
AV  - HF5438.25 .W2983 2009
U1  - 658.85 22
PY  - 2009///
CY  - New York
PB  - AMA/American Management Association
KW  - Selling
KW  - Consumers' preferences
KW  - Consumer satisfaction
N1  - Includes bibliographical references; Looking for solutions -- Identifying the behaviors we hate from customers -- Recognizing the four basic buying styles -- Selling to your boss -- Identifying the buying styles of others -- Comparing selling styles and buying styles -- Tailoring your sales approach to your customer's buying style -- Recognizing style clashes -- Planning your next steps -- One year later
ER  -