Sutherland, Max. <br/><br/>
Advertising and the mind of the consumer :  what works, what doesn't, and why / 
Max Sutherland. 
 - Rev. 3rd international ed. 
 - Crows Nest, NSW, Australia :  Allen & Unwin,  2008. 
 - xii, 366 p. :  ill ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 338-356) and index. 
<br/><br/> Max Sutherland, a market researcher and psychologist, examines successful advertisement campaigns from a variety of medias to determine how advertising is able to influence consumers. 
<br/><br/> Adult  Follett Library Resources. 
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<br/><br/><label>ISBN: </label>9781741755992 (pbk.) 1741755999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Consumer behavior.<br/>Advertising--Psychological aspects.<br/>Consumers.
<br/><br/><label>LC Class. No.: </label>HF5822  / .S84 2008 
<br/><br/><label>Dewey Class. No.: </label>659.1/01/9