Hawkins, Del I. Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. - 11th ed. - Boston : McGraw-Hill Irwin, c2010. - xxii, 778 p. : ill ; 27 cm. + 1 CD-ROM (4 3/4 in.) Includes bibliographical references and index. ISBN: 9780073381107 (alk. paper) 0073381101 (alk. paper) 9780077294106 (alk. paper) 0077294106 (alk. paper) LCCN: 2008044958 Subjects--Topical Terms: Consumer behavior--United States.Market surveys--United States.Consumer behavior--United States--Case studies. LC Class. No.: HF5415.33.U6 / H38 2010 Dewey Class. No.: 658.8/3420973