Keyes, Jessica, 1950-
Marketing IT products and services /
Jessica Keyes.
- Boca Raton, FL : CRC Press, c2010.
- xviii, 324 p. : ill ; 25 cm.
Includes bibliographical references and index.
9781439803196 (hardcover : alk. paper) 1439803196 (hardcover : alk. paper)
2009026888
Marketing.
Information technology--Management.
Industrial management.
004.068/8