Nagdeman, Jay,  1939- <br/><br/>
The professional's guide to financial services marketing :  bite-sized insights for creating effective approaches / 
Jay Nagdeman. 
 - Hoboken, N.J. :  Wiley,  c2009. 
 - xxv, 260 p. :  ill ;  24 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780470410790 (cloth) 0470410795 (cloth) 
<br/><br/><label>LCCN: </label>2008045573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>332.1068/8