Advertising and promotion : in integrated marketing communications /
Chris Hackley.
- 2nd ed.
- Los Angeles : Sage Publications, c2010.
- xvii, 333 p. : ill ; 24 cm.
Includes bibliographical references (p. [311]-322) and index.
9781849201469 9781849201469 (pbk. : alk. paper)
Advertising. Advertising--Social aspects. Sales promotion. Advertising--Brand name products.