TY  - BOOK
AU  - Hackley,Christopher E.
TI  - Advertising and promotion: in integrated marketing communications 
SN  - 9781849201469
AV  - HF5823 .H185 2010
U1  - 659.1 22
PY  - 2010///
CY  - Los Angeles
PB  - Sage Publications
KW  - Advertising
KW  - Social aspects
KW  - Sales promotion
KW  - Brand name products
N1  - Includes bibliographical references (p. [311]-322) and index
ER  -