Jue, Arthur L., 1966-

Social media at work : how networking tools propel organizational performance / Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis. - 1st ed. - San Francisco, CA : Jossey-Bass, c2010. - ix, 222 p ; 24 cm.



Social media at work -- The changing landscape and what it means to you -- What is social media, and how does it work? -- Where social media has an impact -- Examples from trailblazers -- Putting social media to work -- Looking to the future -- Notes -- Acknowledgments -- About the authors -- Index.

Presents a guide for enhancing organizational performance by using social media, such as blogs and social networking sites, with ideas for engaging employees, staying competitive, and more, with case studies about companies such as Intel, Cisco, and Nokia.



9780470405437 (trade) 0470405430 (trade)

2009029078


Social media.
Social networks.
Organization.
Communication.
Social networking.
Management.

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