Futrell, Charles. Fundamentals of selling : customers for life through service / Charles M. Futrell. - 11th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxiv, 648 p. : col. ill ; 27 cm. Includes bibliographical references (p. 624-628) and index. ISBN: 9780073381121 (alk. paper) 0073381128 (alk. paper) LCCN: 2008038263 Subjects--Topical Terms: Selling. LC Class. No.: HF5438.25 / .F87 2009 Dewey Class. No.: 658.85