Global sport sponsorship / edited by John Amis and T. Bettina Cornwell. - New York, NY, USA : Berg, 2005. - x, 326 p. : ill ; 24 cm. - Sport, commerce and culture . - Sport, commerce and culture. .

Includes bibliographical references and index.

1845200810 (pbk.) 1845200802 (cloth)

2005013775


Sports sponsorship.
Sports and globalization.

GV716 / .G57 2005

796/.0698