Kolb, Bonita M. <br/><br/>
Tourism Marketing for cities and towns :  using branding and events to attract tourism 
Bonita M. Kolb 
 - Amsterdam ;  Boston :  Elsevier/Butterworth-Heinemann,  c2006. 
 - xvi, 310 p ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration. 
<br/><br/> Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. 
<br/><br/><label>ISBN: </label>9781138133518 9780750679459 PAPERBACK 
<br/><br/><label>LCCN: </label>2005022585 
<br/><br/><label>Subjects--Topical Terms: </label><br/>City promotion<br/>Tourism--Marketing
<br/><br/><label>LC Class. No.: </label>HT325  / .K65 2006 
<br/><br/><label>Dewey Class. No.: </label>659.2/930776