TY  - BOOK
AU  - Kolb,Bonita M.
TI  - Tourism Marketing for cities and towns: using branding and events to attract tourism
SN  - 9781138133518
AV  - HT325 .K65 2006
U1  - 659.2/930776 22
PY  - 2006///
CY  - Amsterdam, Boston
PB  - Elsevier/Butterworth-Heinemann
KW  - City promotion
KW  - Tourism
KW  - Marketing
N1  - Includes bibliographical references and index; Tourism to cities and towns -- Marketing theory and the external environment -- Tourism product analysis -- Strategic analysis -- Segmenting and targeting potential tourists -- Tourist purchase behavior -- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and public relations -- Sales incentives, direct marketing, and website development -- Trade promotion, budgeting, and collaboration
N2  - Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets
ER  -