The ultimate guide to sports marketing /
Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.
- 2nd ed.
- New York : McGraw-Hill, c2001.
- xix, 315 p. : ill ; 24 cm.
Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.
Includes bibliographical references (p. 305-307) and index.