Sernovitz, Andy. <br/><br/>
Word of mouth marketing :  how smart companies get people talking / 
Andy Sernovitz ; [foreword by Seth Godin ; afterword by Guy Kawasaki]. 
 - Rev. ed. 
 - New York :  Kaplan,  c2009. 
 - xxiii, 206 p. :  ill ;  24 cm. 
<br/><br/>What is word of mouth marketing? -- Deep stuff : six big ideas -- The word of mouth marketing manifesto -- The five Ts in action -- Talkers : who will tell their friends about you? -- Topics : what will they talk about? -- Tools : how can you help the message travel? -- Taking part : how can you join the conversation? -- Tracking : what are people saying about you? 
<br/><br/> A comprehensive guide to word of mouth marketing that explains how companies can use word of mouth to build product recognition, customer loyalty, and company profits. 
<br/><br/> Adult  Follett Library Resources. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781427798619 (trade) 1427798613 
<br/><br/><label>LCCN: </label>2008050920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Word-of-mouth advertising.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5827.95  / .S47 2009 
<br/><br/><label>Dewey Class. No.: </label>659.13/3