Kumar, V. <br/><br/>
Customer relationship management :  a database approach / 
V. Kumar, Werner J. Reinartz. 
 - Hoboken, N.J. :  Wiley,  c2006. 
 - xxiv, 323 p. :  ill ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>0471271330 
<br/><br/><label>LCCN: </label>2006295010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Customer relations--Data processing.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .K86 2006